It's Official: Etisalat formally announces 9Mobile as new Trade name

After several weeks of crises that grieved the telecom firm, the Emerging Markets Telecommunication Services Limited, EMTS, on Tuesday formally affirmed the advancement that the brand has embraced 9mobile as its new Trade name.

9 Mobile Logo
9 Mobile Logo

The announcement marked by its Chief Executive Officer, Boye Olusanya, clarified that the new Trade name, 9mobile, represented the organization's "0809ja heritage," "9ja-centricity", and its "evolution over the past 9 years of operations in Nigeria." 

Mr. Olusanya said in spite of the fact that the organization's Trade name has changed, it stayed consistent to the same values it was built.

Depicting its travails as a transition, he urges its subscribers to be patient, as he reaffirmed the organization's sense of duty to remain a listening brand.
"We will keep on innovating, supporting, and and empowering you to do more, whether as an individual or a business,” he said.

The official Etisalat site has already been redirected to

Over to you, what are your opinions on the new development?

No comments